Ever wondered what the paid links were running down the right hand side of Google’s search results?

This is Google’s pay-per-click program, known as Google Adwords. Put simply, you set a daily spending budget, choose the geographical location in which you want your ad to appear and then nominate the keywords that you wish to appear for. The only time you incur a cost for this is when somebody clicks on your ad, hence the term "pay-per-click."

The beauty of this kind of advertising, besides its cost-effectiveness, is that it is completely flexible. On a daily or weekly basis, you can increase or decrease your spending, change the wording of your ads, create new ads targeting different keywords or expand the geographical areas in which your ad appears.

More than this, just because you are small or medium business doesn’t mean you can be blown out of the water by a large business’ advertising budget. Google cleverly gives precedence to the ad clicked on the most, not the ad with the biggest daily budget meaning that a well written ad will beat a big wallet any day.

Stockstreet offers its Adwords Campaign Management program to all clients that will deliver true, measurable profits to your business. Contact us for more information.