Like any other year, 2013 certainly saw its share of good and bad. And we’re particularly interested in year-end recaps from the land of digital marketing, and GQ has an interesting list of the best and worst from the land of social media.
In terms of winners, Beyonce launched a new album literally out of the blue in December, with simply an Instagram post and a link to iTunes. The album sold over 800,000 copies in the first weekend and continues to top the Billboard charts.
As for those less fortunate, well, there are quite a few options to be sure. But JP Morgan’s Twitter Q & A has to take the top prize for its sheer audacity. For the company to even think this was a good idea is beyond comprehension. Good to know they realized it was a bad idea after 24,000 posts with the hashtag #AskJPM
And let’s not forget Justine Sacco. Or better yet, let’s forget her entirely.
What is the lesson in all of this? It’s pretty basic, actually. As a brand, be it a corporate or personal one, please think before you Tweet. You can be hugely successful if you do social media the right way, and essentially ruin everything if you do it the wrong way.